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Pilot programNow welcoming our first pilot hotels

Your hotel never sleeps.
Neither should your front desk.

Meet the AI front desk for independent hotels. Always available to answer guest calls, handle inquiries, and give your team more time for what matters: hospitality.

Apply for Early AccessExplore the Vision

Built for independent hotels. Designed for hospitality. Powered by AI.

A quiet boutique hotel lobby at night, lit by warm table lamps.

Concept preview of the product in development. Example hotel and conversation for illustration.

The everyday reality

Great hospitality shouldn’t require being available 24/7.

Independent hotels run on small teams and big hearts. But guests expect answers at any hour — and every minute at the phone is a minute away from the guest in front of you.

  1. 08:15

    The phone rings mid check-out.

    Reception is busy with a guest at the desk. The caller waits, hangs up, and maybe books somewhere else.

  2. 11:30

    “Is breakfast included?” — again.

    Check-in times, parking, breakfast, Wi-Fi. The same questions, answered dozens of times a week.

  3. 15:00

    One person, three jobs.

    Your team is stretched between welcoming guests, answering messages, and keeping up with admin.

  4. 23:40

    A late arrival can’t find the entrance.

    Guest requests don’t stop when the desk closes. Someone has to be reachable — every night.

  5. 24/7

    Round-the-clock cover is expensive.

    Night shifts, overtime and last-minute cover weigh heavily on smaller, independent properties.

The solution

An exceptional front desk. Available around the clock.

24h Reception gives your hotel an AI receptionist that knows your property, speaks to guests with warmth, and hands over to your team whenever a human touch is needed.

In pilot development

Never miss a guest call

An AI receptionist that can answer routine calls and help guests get the information they need — day and night.

In pilot development

Guests get answers instantly

Check-in, breakfast, parking, amenities and hotel policies, answered in your hotel’s own words.

In pilot development

Your team gets time back

Less repetitive administrative work, so your staff can focus on the guests in front of them.

In pilot developmentPlanned

Built around your hotel

A knowledge base specific to your hotel, with the potential to connect the hospitality tools you already use.

Knowledge base in pilot development · tool connections planned

How it works

One calm place for every guest conversation.

Calls, messages, your hotel’s knowledge, follow-up tasks and human handoffs — designed to work together, so nothing slips through the cracks at 11 PM.

Example boutique hotel · Tonight
Illustrative example
Search guests

Late check-in

Phone call · Example guest

  1. Guest: Hi, we'll arrive after 11 PM. Is late check-in possible?
  2. AI receptionist: Let me check your hotel's late check-in instructions.
  3. Searched knowledge base → “Late arrivals & key safe”
  4. AI receptionist: Yes — after 10 PM your key is in the key safe to the left of the main entrance. I'll text you the code and directions right now.
  5. Guest: Great. And is there parking nearby?
  6. Searched knowledge base → “Parking”
  7. AI receptionist: There's a public car park two minutes' walk away. I'll include directions in the same message.

Hotel knowledge

Late arrivals & key safe

“After 10 PM, keys are left in the key safe to the left of the main entrance. Send the code by text message on request.”

Written by your team · Example

Automated tasks

  • Send key safe code & directions
  • Add late arrival to morning handover

Human handoff

  • Complaints & refunds→ staff
  • Payments & invoices→ staff
  • Emergencies→ staff

Activity

  • 23:42 · call answered
  • 23:43 · knowledge: late arrivals
  • 23:44 · message sent to guest
Concept UI of the product in development. Hotel, guests and conversations are fictional examples, not records of real calls. Select a conversation to explore.

  1. 01

    Teach it your hotel

    House rules, check-in details, breakfast, parking, local tips. Your team writes it once, in your hotel’s voice.

  2. 02

    It answers guests, day and night

    Routine calls and questions are handled instantly, using only the information you’ve provided.

  3. 03

    Your team stays in control

    You decide what gets handed to a human. Complaints, payments and anything sensitive go straight to your staff.

Why hotels will love it

More hospitality. Less administration.

Happier guests

Clear, friendly answers the moment a guest asks — not after a voicemail, a busy signal or a long wait.

Less repetitive work

Your team spends less time repeating the same information, and more time creating moments guests remember.

Availability around the clock

Late arrivals, early departures, questions at 3 AM. Your front desk stays reachable, every hour of every day.

A serene boutique hotel room in morning light with breakfast served on a tray.

Made for independent hotels

Not a chain tool scaled down. Built around small teams and personal service.

Your voice, your rules

It speaks the way your hotel speaks and only uses information you approve.

People stay at the heart

AI takes the routine. Your team keeps the hospitality.

The bigger vision

Today, the front desk. Tomorrow, the operating system for hospitality.

Every guest journey starts with a conversation — a call, a question, a request. That makes the front desk the natural starting point for a platform that can eventually run the repetitive work of an entire independent hotel.

Independent hotels make up a large part of hospitality, yet most of their software was designed for chains with large teams and IT departments. We want to give them one intelligent system that feels as personal as they are.

AI front desk

Calls & guest questions · Building now

  • Guest messaging
  • Reservations
  • Check-in & check-out
  • Upselling
  • Operations automation
  • PMS integrations
  • Multi-property workflows
Product roadmap and long-term vision. Only the AI front desk is currently in development; the surrounding modules are not yet available.

  1. Today

    Building now

    The AI front desk

    Answering guest calls and common questions around the clock, built hand in hand with our pilot hotels.

  2. Next

    Roadmap

    Every guest touchpoint

    Messaging, reservations, check-in and check-out, and thoughtful upselling — one continuous guest conversation.

  3. Vision

    Roadmap

    The hotel operating system

    Operations automation, property management integrations and multi-property workflows, unified in one platform.

Pilot program

Help shape the future of hotel operations.

We’re partnering with a small number of independent hotels to build the next generation of AI-powered hospitality tools. Apply to become an early pilot partner and help shape the product around real operational needs.

Apply to Become a Pilot Hotel

Limited initial pilot cohort. No commitment required to apply.

What pilot hotels get

  • Early access to the product as it takes shape
  • Set-up together with you, around your hotel’s real processes
  • A direct line to the founder for feedback and ideas
  • Real influence on what we build next

A great fit if

  • You run one or more independent hotels
  • Your team handles guest calls and questions every day
  • You’re open to regular, honest feedback conversations

The founder

Built by people who understand hospitality and technology.

Luis Rieke

Founder, 24h Reception

Luis Rieke is a product manager, software builder and entrepreneur. He has spent years turning complex problems into simple, useful software — and has worked in and around hospitality.

24h Reception grew out of conversations with independent hotel operators he already knows: people who love hosting guests, but are stretched thin by the phone, the inbox and the night shift. The product is being built with them, not just for them.

luisrieke.com Investors & partners: get in touch

Pilot program

Apply to become a pilot hotel

Takes about 3 minutes. No commitment required.